Swiss wines, an experience

Discover the many wine tourism destinations and activities located in the heart of the Alps! The diversity of its landscapes and grape varieties will delight your taste buds and your eyes.

Swiss Wine Tour

The ebooking of your wine tourism activities in Switzerland!

Thanks to the Swiss Wine Tour, discover many wine tourism activities: tastings, walks, bike rides, boat rides or an experience in an exceptional cultural place!

The diversity of activities, landscapes and the richness of the Swiss soil will enchant your eyes and your taste buds.

A few activity ideas

Wine tatsing

Wine Tour

Culture

At the heart of the harvest

"Au coeur des vendanges" (at the heart of the harvest) is an event that takes place when summer is coming to an end, when the grapes are gorged with sugar and the vines are discreetly adorned with touches of gold: it is harvest time. This event takes place throughout Switzerland and aims to allow visitors to discover the harvest period. This moment is the consecration of the work accomplished throughout the year by wine producers. During a half-day, visitors are immersed in the harvest work alongside the producers to experience moments of rare intensity through demanding but very rewarding work. It is also an opportunity to share and discuss the wine. creation process in order to discover all its secrets.

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Great Wine Capitals

Great Wine Capitals Global Network (GWC) est un réseau international qui regroupe aujourd’hui dix grandes métropoles internationales reconnues à travers le monde pour la qualité de leur régions viticoles, tant sur le plan économique que culturel. Ce réseau vise à favoriser les échanges commerciaux, touristiques et pédagogiques entre ses différentes villes membres. L'adhésion de Lausanne GWC a pour objectif de faire rayonner l'ensemble du vignoble Suisse à l'international.

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Best Of Wine Tourism

As part of Great Wine Capitals Network, Switzerland participates in the "Regional Best Of Wine Tourism". These prizes distinguish the offers, individual or collective, contributing to the promotion of Swiss wine tourism. It is aimed at all players in the world of wine, tourism, gastronomy, terroir, heritage, etc. The purpose of the Best Of Wine Tourism is to reward initiatives from the following categories:

Architecture / Landscapes
Art/Culture
Discovery/Innovation
Environment / Development
Catering / Hospitality
Services / Organisation
… as well as a category specifically dedicated to artisans

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The Swiss Wine Tourism Meetings

The aim of the Swiss Wine Tourism Meetings is to bring together players, interested parties and professionals in the field through conferences, debates and round tables on the theme of wine tourism. The role of the event is not only to bring together all of these players but also to generate partnerships, collaborations and debates on current topics. The priority is for concrete initiatives and it is orientated towards current practices.

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Events related to wine tourism

All wine tourism events in Switzerland.

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29-01Apr-May2023

Open Wine Cellars German-speaking Switzerland

The wine cellars of German-speaking Switzerland open their doors from April 29 to May 1! 200 winegrowers from all over German-speaking Switzerland invite you to visit their vineyards and enjoy their wines.The year 2023 offers the perfect opportunity to get to know your own homeland a little better. The wineries offer wine tastings, cellar tours, vineyard tours and fine local specialties.

13May 2023

Spring open cellars

Come and discover the new vintage!

13May 2023

Geneva Wine tourism

Open Wine Cellars Geneva

As the third largest wine-growing canton in Switzerland, Geneva occupies a special place with its three wine-growing regions - the Mandement as well as the regions between the rivers "Arve and Rhône" (Lully, Bernex, Soral, etc.) and between the lake and the "Arve" (Jussy, Anières, Gy, etc.).On Saturday, 13 May, over 70 wine cellars in the canton will open their doors to visitors and present their outstanding 2022 vintage.

Articles related to wine tourism

Find all the articles related to wine tourism.

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A Strong Showing for Swiss Wines in Germany

From 19 to 21 March 2023, Swiss Wine Promotion (SWP) presented a wide selection of Swiss wines at the ProWein international wine and spirits trade fair in Düsseldorf, Germany. Swiss wines were one of the highlights over the three days, thanks to the presence of fifteen vineyards, a new free tasting area with more than thirty vintages and seven masterclasses. At the same time, ProWein Goes City hosted the Swiss wines on the occasion of a theme evening on wine tourism in collaboration with Switzerland Tourism. In addition, in partnership with Mövenpick, a tasting of Swiss wines at the public was organised in a boutique in the city center.The ProWein international wine and spirits trade fair in Düsseldorf, Germany, returned once again from 19 to 21 March 2023. For the occasion, SWP welcomed visitors to a stand featuring a new free tasting area, a friendly layout encourages visitors and winegrowers to meet, exchange views and taste the Swiss wines. Fifteen winemakers attended the trade fair:Albert Mathier & SöhneCastello di CantoneCaves du Château d’AuvernierCottinelli Weinbau MalansDomaine Jean-René GermanierFamille RouvinezGrillette Domaine de CressierLa Cave de la CôteRötiberg - KellereiSt. Jodern KellereiTamborini CarloVini & Distillati Angelo DeleaVinigmaWeingut LindenhofWine by JetThree additional wineries (Caves du Paradis, Schenk Suisse – Cave St-Pierre, Weingut Wegelin) joined those present in the free tasting area, meaning a selection of more than thirty vintages was on offer.In addition, seven masterclasses were held on the following themes: Swiss wines, Chasselas, non-filtered, and wines from Ticino. These workshops were led by Yvonne Heistermann, sommelier and ambassador for Chasselas, Jonas Ettlin and Claudio Tamborini. All the workshops were held either the SWP stand itself or the stand of our partner Meininger Verlag. They were all very warmly received with more than 150 participants attending.At the same time, a ProWein Goes City promotion, a type of event aimed at enthusiasts and connoisseurs, was held from 16 to 21 in the city centre of Düsseldorf. On Thursday 16 March, at the Hotel Kö 59 and in partnership with Switzerland Tourism, SWP took participants on a wine tour of Switzerland. Finally, for the first time and in collaboration with Mövenpick Wines, SWP organised a tasting for the public at their eponymous boutique in Herzogstrasse, in the city centre. More than XXX people took part in the tasting.

Wednesday 22 Mar 2023

Press release

For the first time, a Swiss wine obtains 100 points on the Robert Parker scale

The Robert Parker Wine Advocate, an influential publication in the world of wine, releases its report on Swiss wines and, for the first time, a Swiss wine was awarded the maximum 100 points. This award-winning wine from Domaine Marie-Thérèse Chappaz is a sweet white wine: Grain par Grain Petite Arvine Domaine des Claives. In addition, this year, of the 281 Swiss wines tasted, 27 obtained more than 95 points, which means that they are classified among the “Extraordinary” wines according to Robert Parker.The Robert Parker Wine Advocate is one of the largest and most influential publications in the international wine world. For this review, some of the top wine journalists taste wines from around the world. For the eleventh year, Stephan Reinhardt, responsible for Switzerland, tasted 282 wines from all of the Swiss wine regions, more precisely the 2020 and 2021 vintages.For this 2023 edition, more than 280 wines from 67 Swiss winemakers were tasted (30 from German-speaking Switzerland, 14 from Valais, 8 from Ticino, 9 from the Trois Lacs region, 5 from the canton of Vaud and 1 from Geneva). The excellent Swiss results demonstrate the quality and know-how of Swiss producers. Among the 281 wines, 216 obtained more than 90 points. On the Robert Parker scale, wines between 90 and 94 points are classed as “Outstanding” and more than 95 points as “Extraordinary”. All the results are published on www.robertparker.com“I find that among the 2020 vintages many wines are very fine, elegant and supple. In Ticino, for example, the tannins are exceptionally fine. In 2021, the vines had to withstand adverse weather conditions. As a result, the wines are more racy, spicy and long-lasting; it is better to let them age for a few more years in the cellar” according to Stephan Reinhardt, journalist and Robert Parker reviewer for Switzerland.As for Nicolas Joss, Director of Swiss Wine Promotion: “The level of Swiss wines continues to rise. These high-level results confirm the position of excellence held by Swiss wines at international level. Swiss wines are able to compete with the most prestigious names thanks to their high quality. Switzerland can be proud of its vineyards.”On 11 and 12 March, the public will have the opportunity to taste some of the highest-rated Swiss wines at the “Matter of Taste” event at the Dolder Grand in Zurich. For this fifth edition, Swiss Wine is delighted to renew its partnership with Robert Parker. The Zurich edition of “Matter of Taste” has become one of the most important meetings in the world for professionals. This partnership aims to strengthen the positioning of Swiss wines on the international scene and to strengthen the brand image of Swiss wines.Do not miss this exceptional tasting, information and reservations on www.events.robertparker.com

Thursday 16 Mar 2023

Press release

Switzerland’s most exciting wines are finally coming to the u.S.

A new wave of U.S. importers is turning its attention to the tiny Alpine nation—and the results are proving well worth the wait.Despite sharing borders with such viticultural heavyweights as France, Italy, Germany, and Austria, and boasting an equally storied wine culture, Switzerland’s reputation as a purveyor of cheese, chocolate, and complex financial instruments has always eclipsed its standing as a producer of fine wine.      A tiny Alpine nation whose wine industry is composed of thousands of small, independent growers who earn their livelihoods tending the perilously steep, low-yielding slopes of its six unique growing regions, Switzerland ekes out barely over one million hectoliters of wine per year. Compared to Italy’s 50 million hectoliters, or even Germany’s eight million, that amounts to a minuscule quantity—less than half the amount necessary to satisfy domestic demand. As a result, the Swiss maintain a time-honored tradition of consuming the bulk of their wine within their own borders, with fewer than two percent of the country’s output earmarked for export. It should therefore come as no surprise that Swiss wine has never commanded more than a marginal presence in the U.S. market. According to Neal Rosenthal, the founder of Rosenthal Wine Merchant, one of the first U.S. importers to introduce estate-grown, small-production Swiss wines to American audiences, several related factors have conspired to perpetuate this chronic lack of visibility—not least of all, the wines’ scale of production, unfamiliarity, and price. Read the full article

Wednesday 25 Jan 2023

Article

Wine Tourism

Swiss vineyard

Wine regions

Our engagements

Swiss wines, an experience

Swiss Wine Tour

The ebooking of your wine tourism activities in Switzerland!

A few activity ideas

Wine tatsing

Wine Tour

Culture

At the heart of the harvest

Great Wine Capitals

Best Of Wine Tourism

The Swiss Wine Tourism Meetings

Events related to wine tourism

Open Wine Cellars German-speaking Switzerland

Spring open cellars

Geneva Wine tourism

Open Wine Cellars Geneva

Articles related to wine tourism

A Strong Showing for Swiss Wines in Germany

For the first time, a Swiss wine obtains 100 points on the Robert Parker scale

Switzerland’s most exciting wines are finally coming to the u.S.