IMW Master of Wine - Switzerland 2017



Dear Masters of Wine,

Swiss Wine Promotion is honored to welcome you in Switzerland. This website will be your guide for your trip through Switzerland during the 5 days. You will find the program, the presentation, the winetasting lists and many more informations.

Enjoy your stay, and do not hesitate to contact us for any question:

Swiss Wine Promotion: or +41 31 398 52 20



The challenge for Swiss wines

In Switzerland the consumption of domestic and foreign wines amounted to 264 million liters - or 33 liters per capita - in 2014 (source FSO).

Domestic wine production is limited because of the surface and despite a preference by consumers for local products, the Swiss wines are in strong competition with foreign wines.
This is why the Swiss Wine brand plays its role in defending the national production.


A small but but legitimate wine country

Wine is part of the social, cultural and culinary habits of Swiss consumers who are generally open to the wines of the world.

The country has two eminent international ambassadors: Paolo Basso, World Best Sommelier in 2013 and Dr José Vouillamoz, ampelographer, co-author with Jancis Robinson of the book  « Wine Grapes »


About Swiss Wines
  • Vine has been grown in Switzerland since the Roman Empire
  • 132nd worldwide in terms of its area 41,285 km2
  • 20th worldwide in terms of the vineyards surface with 14'800 m2
  • 10th in the world by the ratio between the surface of the country and its vineyards
  • 4th in the world by the annual wine consumption per capita (33 litres per capita)


An alpine terroir

A tormented territory where the Alps account for two thirds of the country, followed by the Plateau and the Jura, this is why Switzerland claims an alpine character.

The vineyards are distributed according to the same proportion and are relatively high in altitude - 270 m (Ticino) and 1,100 m (Valais) - often in areas with steep slopes.

In the winter it is not unusual to see snow in the vineyards. The average annual temperatures are between 9 degrees (Swiss German) and 12 degrees (Ticino). Indeed Switzerland is one of the cool climate wine producers.